Attracting and retaining audiences - how we can help

The Audience Connection can help your arts organisation or creative business with marketing and online strategy that is both practical and achievable, enabling you to increase return on investment and reach your strategic goals.

We can assist in the following areas of arts and online marketing:

Marketing & online strategy

• Streamlining and increasing ROI (Return on Investment) on your marketing strategy
• Conducting an organisational digital audit and recommendations
• Creating an online strategy and road map for your organisation
• Advice on integrating online tools with the rest of your marketing activity
• Developing CRM (Customer Relationship Management) strategy
• Best practice use of audience databases
• Managing and interpreting online analytics

Online marketing

• Developing online marketing campaigns to reach specific goals
• Developing and managing email marketing programmes
• Creating and maintaining social media policy and strategy
• Copywriting for the online environment
• Creating and writing email publications and promotions
• Developing online surveys and research

Website development and marketing

• Website usability and effectiveness
• Managing website development projects
• Search engine optimisation

Training, coaching and speaking

• Coaching your team in best practice marketing and online marketing
• Training and mentoring in e-marketing via coaching, seminars and workshops
• Conference presentations on arts and online marketing