40+ combined years of arts marketing experience.
Digital and audience development specialists in the arts.
A boutique audience development consultancy based in Auckland, New Zealand, The Audience Connection works alongside cultural organisations to build and engage with their audiences via integrated and effective use of digital channels. Our company was founded in 2009 in response to an identified need for arts and cultural organisations to be given guidance on how to effectively connect with audiences in an increasingly digital environment.
Since then, our work has been almost solely in the realm of digital and the arts, with most our projects in the areas of digital and audience engagement strategy, social media strategy and implementation, website project management, digital content development, online marketing analytics and benchmarking, and workshops and training in digital strategy and online marketing.